Privacy Policy

Website privacy notice


This privacy notice provides you with details of how we collect and process your personal data through your use of our site including any information you may provide through our site when you purchase a product or service or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.


Contact Details

Our full details are:

Full name of legal entity: New Rock Boots Ltd trading as New Rock Boots and Shoes

 Email address: [email protected]

 Postal address: The Apex, 2 Sheriffs Orchard, Coventry, CV1 3PP, United Kingdom

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at [email protected]



Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

Identity Data may include your first name, last name, title.

Contact Data may include your billing address, delivery address, email address and telephone numbers.

Financial Data We use Paypal for processing payments and therefore we do not need access to your personal financial data such as bank card details, it is all processed by Paypal.

Transaction Data may include details about payments between us and other details of purchases made by you.

Profile Data may include your purchases or orders, or feedback.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.


We collect data about you through a variety of different methods including:

Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:


Order our products or services;

request resources or marketing be sent to you;

enter a competition, prize draw, promotion or survey; or

give us feedback.


Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our cookie policy for further details.


Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below.

Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Paypal, DHL, UPS, DPD which are inside the EU.

Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.



We will only use your personal data when legally permitted. The most common uses of your personal data are:

Where we need to perform the contract between us. (ie: posting your items to you.)

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data. We do not send marketing emails or text messages. We will only contact you in this way if it is necessary to enable us to complete our contract with you, or if you specifically email or text us with a query that requires a response.  

Purposes for processing your personal data 

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at [email protected] if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


(a) Manage payments, fees and charges

(b) Collect and recover money owed to us


Type of data

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications


Lawful basis for processing

(a) Performance of a contract with you

(b) Necessary for our legitimate interests to recover debts owed to us

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Notifying you if you have specifically requested information (regarding stock levels for example)


To process and deliver your order including:

(a) Identity

(b) Contact

(c) Communications


(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation


To enable you to partake in a prize draw, competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications


(a) Performance of a contract with you

(b) Necessary for our legitimate interests to study how customers use our products/services, to develop them and grow our business


Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at [email protected]

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.



We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

Service providers who provide IT and system administration services.

Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Our web host is a service provider which is based in the UK which is inside the European Economic Area (EEA) processing of your personal data not involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or

Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or

Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Please email us at [email protected] if you want further information on the specific mechanism used by us when transferring your personal data.

We do not consciously transfer any data to anyone but website cookies may do, see our cookie policy page.



We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.



Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

Request access to your personal data.

Request correction of your personal data.

Request erasure of your personal data.

Object to processing of your personal data.

Request restriction of processing your personal data.

Request transfer of your personal data.

Right to withdraw consent.

You can see more about these rights at:


If you wish to exercise any of the rights set out above, please email us at [email protected]

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

DEFINITION OF PERSONAL DATA: For a better understanding of our privacy policy we must take into account what is considered "Personal Data". We must understand as "Personal Data" any information concerning an identified or identifiable individual. Amongst others, the name, postal and e-mail address and phone number are included.

TREATMENT OF PERSONAL DATA: According to the provisions of Law 15/1999, of December 13, Protection of Personal Data, we inform you that personal data provided to us through our website or by electronic mailings will be incorporated into the automated file whose ownership belongs to NEW ROCK BOOTS AND SHOES as reseller of the brand NEW ROCK in order to be used to manage your request for information, process purchase orders and send advertising communications and to provide you access to services and carry out the user registration.

NEW ROCK BOOTS AND SHOES informs the user the non-binding nature of the collection of such data, except in the fields otherwise indicated. However, not filling in said data may prevent NEW ROCK BOOTS AND SHOES providing all services related to such data, freeing them from liability for the non provision or incomplete provision of these services.

It is the user's obligation to provide the information truthfully, reserving NEW ROCK BOOTS AND SHOES the right to deny service to any user who has provided false information and / or do not comply with the legal Terms and Conditions of Use, without prejudice other actions stipulated by law.

The information you are providing will NEVER be communicated to outside companies without the consent of its owner for sending commercial communications of other products and services.

USER RIGHTS: All users can exercise their rights of access, opposition, rectification and cancellation by email to [email protected] enclosing a photocopy of official ID.

Importantly, any user can oppose the use of your information for marketing purposes and revoke your consent at any time (without retroactive effect). You can also decline to receive commercial emails by letting us know by email.

USE OF COOKIES AND TECHNOLOGIES LIKE: Cookies are alphanumeric identifiers that we transfer to the hard drive of your computer through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people. NEW ROCK BOOTS AND SHOES cookies do not collect personal information, and we do not combine the general information collected through cookies with other personal information to know who you are or what your email address is.

Most browsers have an option to disable cookies, which prevents your browser from accepting new cookies, as well as allowing you to decide whether to accept each new cookie in a variety of ways.

NEW ROCK BOOTS AND SHOES uses Google Analytics to better understand who uses the service and how people are using it. Google Analytics uses "cookies" to collect and store anonymous information, such as duration of the visit, pages visited, time spent on each page of the website, IP address and type of operating system used. We use this information to improve the service and make it attractive to as many users as possible. Google has developed a browser plugin that lets you disable the tracking software Google Analytics.

Any user must read and accept our Cookies Policy before browsing this website.

SAFETY DATA PROCESSING: From NEW ROCK BOOTS AND SHOES we strive to fulfill our obligation of secrecy of personal data, therefore we take all necessary measures to prevent alteration, loss or unauthorized access, given in current state of technology. Specifically we use SSL encryption technology (Secure Socket Layer) which encrypts all data, so that only those involved in its management may interpret transmitted data safely. Encryption prevents individuals outside NEW ROCK from intercepting information and viewing its contents.

MODIFICATIONS TO PRIVACY POLICY: Our Privacy Policy may be subject to updates, due to changes and legal requirements as well as due to improvements and changes included in the form of offer and provision of our services. Therefore, we recommend you visit and access our Privacy Policy periodically to access and learn about the latest changes that have been incorporated.
If these changes relate to the consent given by the user, in which case you will be sent a separate notice to review our privicy policy again.

If you have any doubts or questions about our Privacy Policy or want to exercise any right or action relating to your personal data, please contact us at the email address [email protected]